Thought I was 15%.
The scan said 24.8.

Dad. Sales. Bad back. On 3 September I stopped guessing and started measuring. Every number since is on the record.

Get told when the ten places open
Waist
37.5
in, from 39.0
Days on plan
23
food on target 16 straight
Trap bar
165×4
up 10 this week
This week
HOLD
the numbers said change nothing

As of Sunday 20 September. Updated every Sunday.

How I got here

I used to be the guy who could pull 405 at 225. CrossFit most mornings, never competed, didn't need to. I knew what my body could do.

Then a car put me in a coma for ten days.

When I woke up I had to learn how my own head worked again. I did it the only way I knew, by training. Triathlons. Mud races. I got into law school. I left before I finished, came home, and had a son.

I've always been risk tolerant, so sales was a natural fit. Ten years of it, most of them at a desk, paid on what I closed. The gym became something I did when the week let me, which is to say not much. I told myself I was still in shape. Calipers said 15 percent. I believed them.

About four years ago my back decided it was done carrying me. Days in bed. Days where putting on socks was the hard part of the morning. I hung upside down on an inversion table. I saw a chiropractor three times a week. I paid people to make it stop hurting and nobody made me stronger.

This September I got a DEXA scan because I was curious. It said 24.8 percent.

That's the number that ended the guessing. I've always built things, I modded Xbox consoles as a kid and I build my own computers, so I built this the same way: a watch that files every set I lift and every night I sleep, a scale and a tape every Sunday, and one decision a week made by the numbers, not by how I feel on a Tuesday.

Every one of those numbers goes on this page. The good weeks and the ones where the scale goes the wrong way. The back days. The lifts coming back.

I'm not doing this because I found a secret. I'm doing it because I'm a dad with a desk job and a bad back who finally measured what was really going on, and I'd bet you haven't either.

In January I'm taking ten men through the same thing.

How it works

You don't report. The record does.

Every day

The watch files it

Your sets, your runs, your sleep. Nothing to type, nothing to round down.

Every Sunday

One number, one tape

Fasted scale, the tape at the navel, four photos. The line is the line.

Every week

One decision, with the reason

Hold, cut, add. On a call with me, with the numbers that say why.

Any day

Text me

Answered the same day. Not a bot, not an assistant. Me.

Who it's for

For you if

  • You're 30 to 50 and work in sales, finance or an office
  • You were in shape once and know your way around a barbell
  • You have a kid and a calendar that eats your gym time
  • Your back has quit on you before
  • You wear an Apple Watch, or will

Not for you if

  • You want a cheerleader, not someone who reads your numbers
  • You won't step on a scale on Sunday
  • You want a six-pack in eight weeks
  • Your back needs a doctor before it needs a program
The founding ten

Ten places. Opens 1 January.

$100 a week · founding rate · twelve weeks minimum
Get on the list

The founding rate is for the first ten only. The price goes up after that.

The record

Proof, not a promise

Questions

What you're probably thinking

I've paid a coach before and quit in six weeks.

So have most people. You quit because the check-in was a form you had to fill in honestly, and on a bad week you didn't. Here the watch files your week whether you feel like reporting it or not. There's nothing to fall behind on.

I don't have time. I have a kid and a job.

Neither do I. Three lifts and three short runs a week, and five minutes on Sunday. The program is built around the week you actually have.

Is this going to wreck my back?

My back put me in bed for days at a time. The program was written around it: no loaded bending, a five-minute block that builds the back up, and a simple morning test that decides how hard the day goes. If yours needs a doctor first, that comes first.

Why pay you instead of an app?

An app gives you a plan. You get a person who reads your numbers every week and tells you the one thing to change, or that nothing changes, and why. And you can text him.

What if I miss a week?

The record shows it, and we look at it on the call. Nobody gets fired from this. The point is that you can see what a missed week costs and decide for yourself.

Do I need an Apple Watch?

Yes. It's what makes the record honest without you having to be.

What does $100 a week actually get me?

A weekly call, texts any day, a program built around your body and your schedule, your Sunday numbers read every week with a decision on them, and a measured result at the end. The founding rate is for the first ten only. After that the price goes up, and it won't come back down.

The list

Get told when the ten places open

One message, from me, when they open. That's all your email is used for.